Senior Specialist - Advertising and Promotion

Job Description

Plan and execute promotional activities and communication efforts through fairs, events, and campaigns.
Propose innovative marketing tactics to the Advertising and Promotion Manager and ensure seamless integration into overall campaigns to enhance RTA’s marketing impact.
Maintain accurate and updated records of all ongoing and completed projects.
Coordinate with media and advertising agencies to ensure timely delivery of materials, meeting the highest quality standards.
Work closely with advertising agencies by providing detailed briefs, including scripts, images, dimensions, and other relevant materials.
Review and assist in the creation and dissemination of internal communications to keep employees informed of project progress, risks, and key updates.
Support the implementation of promotional campaigns and marketing initiatives.
Evaluate creative artwork from external agencies and present results to senior management for final approval.
Identify bottlenecks in the planning and execution of marketing campaigns and recommend improvements.
Design and manage promotional campaigns for all departments and agencies within the organization.
Establish key performance indicators (KPIs) and develop cost-benefit analysis reports to assess marketing campaign effectiveness.
Continuously analyze and enhance business processes and services to improve internal and external customer satisfaction.
Stay informed on emerging technologies and evaluate their potential for enhancing RTA’s service offerings and customer satisfaction.
Monitor, measure, and report on the performance and outcomes of marketing campaigns.
Actively participate in the execution of all assigned campaigns, ensuring alignment with advertising and promotional plans, and that campaign objectives are achieved.

Qualifications

Bachelor’s degree in Business Administration or Marketing from a recognized university; Master’s degree preferred.
Minimum of 8 years of experience in media and marketing.
Proven leadership abilities with a track record of motivating and managing teams toward high performance.
Strong organizational and planning skills with keen attention to detail.
Creative and solution-oriented, with the ability to resolve challenges and manage complaints effectively.
Excellent written and verbal communication skills; a confident communicator and active listener.
Analytical thinker with expertise in reviewing, refining, and improving complex processes.
Proficient in various computer applications and marketing tools.
Adaptable and resourceful team player, capable of prioritizing tasks and managing multiple projects simultaneously.
Skilled in building strong relationships with both internal stakeholders and external partners.

Field	Details
Job Category	Marketing, Promotion and Events
Advertiser	Roads and Transport Authority
Department	Marketing & Corporate Communication
Educational Level	Bachelor
Required Nationality	All Nationalities (Priority for UAE Nationals)
Monthly Salary	Unspecified
Schedule/Time	Full-time
Job Posting Date	08/04/2025
Unposting Date	01/06/2025

Job Description

Plan and execute promotional activities and communication efforts through fairs, events, and campaigns.

Propose innovative marketing tactics to the Advertising and Promotion Manager and ensure seamless integration into overall campaigns to enhance RTA’s marketing impact.

Maintain accurate and updated records of all ongoing and completed projects.

Coordinate with media and advertising agencies to ensure timely delivery of materials, meeting the highest quality standards.

Work closely with advertising agencies by providing detailed briefs, including scripts, images, dimensions, and other relevant materials.

Review and assist in the creation and dissemination of internal communications to keep employees informed of project progress, risks, and key updates.

Support the implementation of promotional campaigns and marketing initiatives.

Evaluate creative artwork from external agencies and present results to senior management for final approval.

Identify bottlenecks in the planning and execution of marketing campaigns and recommend improvements.

Design and manage promotional campaigns for all departments and agencies within the organization.

Establish key performance indicators (KPIs) and develop cost-benefit analysis reports to assess marketing campaign effectiveness.

Continuously analyze and enhance business processes and services to improve internal and external customer satisfaction.

Stay informed on emerging technologies and evaluate their potential for enhancing RTA’s service offerings and customer satisfaction.

Monitor, measure, and report on the performance and outcomes of marketing campaigns.

Actively participate in the execution of all assigned campaigns, ensuring alignment with advertising and promotional plans, and that campaign objectives are achieved.

Qualifications

Bachelor’s degree in Business Administration or Marketing from a recognized university; Master’s degree preferred.

Minimum of 8 years of experience in media and marketing.

Proven leadership abilities with a track record of motivating and managing teams toward high performance.

Strong organizational and planning skills with keen attention to detail.

Creative and solution-oriented, with the ability to resolve challenges and manage complaints effectively.

Excellent written and verbal communication skills; a confident communicator and active listener.

Analytical thinker with expertise in reviewing, refining, and improving complex processes.

Proficient in various computer applications and marketing tools.

Adaptable and resourceful team player, capable of prioritizing tasks and managing multiple projects simultaneously.

Skilled in building strong relationships with both internal stakeholders and external partners.

Field

Details

Job Category

Marketing, Promotion and Events

Advertiser

Roads and Transport Authority

Department

Marketing & Corporate Communication

Educational Level

Bachelor

Required Nationality

All Nationalities (Priority for UAE Nationals)

Monthly Salary

Unspecified

Schedule/Time

Full-time

Job Posting Date

08/04/2025

Unposting Date

01/06/2025

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